"Great project, great experience! Together we create a fresh new story (something new and exciting). It's nice to keep track where all shirts travel."


… the reason
_ overproduction, overconsumption and underappreciation of clothes
_ unethical and nonecological fashion industry practice
_ the fashion industry perpetuates exploitation of cheap and overseas production
_ being pushed into an immediate and constant consumption of clothes
_ uninspired clothing
… our response
_ creation of a social object – a shirt – that connects designers and users directly
_ a sustainable clothing model that employs environment-friendly methods and concepts
_ a process that creates an opportunity for a different type of community
_ a community that rethinks and revalues the accepted fashion norms
_ creating relationships outside of the logic of consumerism
_ a network of different values and ways of being created through an item of clothing
_ slow and socially responsible fashion with ethics and transparency & simplicity
_ fostering a personal relationship towards clothing
_ raising awareness through development of new practices
_ no ownership – no one actually owns the shirt … each user only takes care and responsibility for it


copyright © 2018 shirting… ⏐all rights reserved