"I like the idea of circle, sharing, experience, recycle and communication and advertising at the same time. "


… the reason
_ overproduction, overconsumption and underappreciation of clothes
_ unethical and nonecological fashion industry practice
_ the fashion industry perpetuates the exploitation of cheap and overseas production
_ being pushed into an immediate and constant consumption of clothes
_ uninspired clothing
… our response
_ creation of a social object – a shirt – that connects designers and users directly
_ a sustainable clothing model that employs environment-friendly methods and concepts
_ a process that creates an opportunity for a different type of community
_ a community that rethinks and revalues the accepted fashion norms
_ creating relationships outside of the logic of consumerism
_ a network of different values and ways of being created through an item of clothing
_ slow and socially responsible fashion with ethics and transparency & simplicity
_ fostering a personal relationship towards clothing
_ raising awareness through the development of new practices
_ no ownership – no one actually owns the shirt … each user only takes care and responsibility for it


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